The much-awaited 2025 Alicia Souza planner is finally here! This will be my seventh consecutive year using this planner. I first started using a planner to organize my daily life back in 2016. In that year, my grandmother, who was an avid writer, gifted me one of her old diaries. She encouraged me to use it to jot down my thoughts and to-do lists. This simple act ignited a lifelong habit of writing, helping me to improve my written expression over time. While my handwriting hasn’t seen significant improvement, the consistent practice of writing has undoubtedly benefited me.

I used to use a plain Dairy to write my thoughts. But in 2019, I switched to the colorful and fun Alicia Souza Planner. It was a big change, but I loved it right away. The planner is not only beautiful but also very practical. It helps me stay organized and motivated. I’ve been using it ever since and I don’t think I could go back to a regular Diary.
This year, Alicia Souza offered an exclusive pre-launch sale from October 10th to 12th, 2024, for their loyal customers. As a previous buyer, I was eligible for this special offer.
The pre-launch sale had several advantages:
- Lower Prices: The products were priced lower than the official launch day or subsequent sales.
- Exclusive Freebies: Purchasing the Ultimate Planner with the hanging and desk calendar came with a box of freebies, including one customized keyring.
- Personalized Freebie: One of the freebies was personalized, adding a special touch.
It’s great to be a part of the Alicia Souza community and to have had the opportunity to participate in the pre-launch. Thanks to Alicia Souza for creating such wonderful products and for offering exclusive deals to loyal customers.
I was so excited when the Alicia Souza pre-launch started. I quickly ordered the Ultimate 2025 Trio within 5 minutes. I’ve been eagerly waiting for it to arrive, and I can’t wait to share the amazing new products with you.
The Shows Topper : The Planner 2025
Alicia Souza has released two types of planners in recent years: the hardbound and the wiro-bound. Both come with a sticker book and a pocket planner.
I personally prefer the wiro-bound planner because I like to use every page. I often stick bills and other important papers to the pages. This year’s planner has a beautiful, colorful, and smooth cover. I can’t wait to write “This Planner Belongs to Shanaya!” on the first page and paste a photo of myself.
One of my favorite features is the back pocket. Every year, I write down my goals for the year, seal them, and store them in the back pocket. On the last day of the year, I open the pocket and reflect on my achievements and failures. This helps me set new goals for the coming year.
I’m really impressed with the overall design of the planner, from the pages to the wire binding.
The Pocket Planner : Is’nt it really cute?
The pocket planner is absolutely adorable! It’s so small and convenient that I can carry it with me everywhere. It’s perfect for jotting down quick notes, appointments, and reminders. I always keep it in my bag, just in case I need it.




The Hanging Calendar :
The hanging calendar this year is larger than last year’s, which is great. I particularly love the cute illustrations on it. My partner and I use it to track our daily weight, making it a practical tool for our fitness journey. The calendar is already quite colorful, but I’ve added three colorful pens to personalize it even more. I’m always eager to flip the page and discover the new design for the upcoming month.


The Desk Calendar : One of the Most Important part of my daily routine.
I spend a lot of time at my desk, so having a desk calendar is essential. The Alicia Souza desk calendar is perfect for keeping track of important dates and deadlines. I can easily see upcoming events, like my Christmas trip to Trivandrum, at a glance. This year’s calendar is even more special because it includes a storage box for stationery and a section for weekly habit tracking. The added stickers are a fun touch that helps me personalize my workspace.



Freebie Box:

Paint & Love Painting Book : I love painting, and this painting book is a fantastic find. It comes with a brush and a unique color palette system. To use the colors, simply dip your brush in water and touch the desired color on the palette. The water activates the pigment, allowing you to paint directly onto the page. It’s a fun and innovative way to create artwork.



Sticky Notes: I rely heavily on sticky notes to keep track of my tasks and reminders. They’re a great way to visualize my to-do list and stay organized throughout the day.

Boba Notebook : The Boba Notebook is a delightful freebie, especially for boba tea lovers like me. This small, spiral-bound notebook comes with a pen shaped like a boba straw, adding a fun and quirky touch. It’s perfect for writting down quick notes or reminders.


Sticky Roll : I’m a big fan of stickers too, so I’m thrilled to have this sticker roll in my stationery collection. With over 400 stickers, there’s something for every occasion and mood.


Pen Holder Pouch : The pen holder pouch is a practical accessory that keeps your pens and pencils organized. It’s a great way to keep your desk tidy and your writing instruments easily accessible.

Transparent Stationary Pouch : The stationery transparent pouch is a versatile storage solution for your pens, pencils, highlighters, and other small stationery items. Its clear design allows you to easily see what’s inside, making it easy to find what you need.

Paper Bag : This paper bag is a beautiful and environmentally friendly way to wrap your gifts. It’s perfect for adding a touch of elegance to your present.

Coaster : I got a really cute coaster added in my collection.

Exclusive Custom Keychain : The custom keychain is a delightful surprise. It’s a personalized touch that adds a bit of charm to your keys.Thank you so much Alicia Souza for this lovely present.

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