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Prashant’s Pick: Inside the Craze Around Britannia Treat Croissants - Britannia Treat Croissants - TheMemoryBites
Food General

Prashant’s Pick: Inside the Craze Around Britannia Treat Croissants

April was wild. Not because of the weather, not even because of exams or vacation plans – but because of a hilarious and oddly heartwarming food trend that took over social media: the “Prashant” Croissant. Yes, you read that right. It all started when someone mispronounced “Croissant” as “Prashant” in a video, and the internet, as always, did its thing. Within days, every corner of the web was bursting with memes, videos, and even product listings on Zepto and Blinkit, proudly calling the flaky French pastry “Prashant.”

There was even a limited edition “Prashant Edition” pack released by Britannia – pure marketing genius. Sadly, I couldn’t get my hands on that pack, even though I desperately wanted to. The packaging looked so quirky and clever, it would’ve been the perfect collector’s item for someone who lives for food trends. But while I may have missed out on the Prashant Edition, I didn’t miss out on the star itself – Britannia Treat Croissant. And let me tell you, they’re more than just a meme-worthy snack. They’re genuinely delicious.

Prashant’s Pick: Inside the Craze Around Britannia Treat Croissants - Britannia Treat Croissants - TheMemoryBites

Croissants, to me, are a royal treat. There’s something about that soft, flaky texture, that slightly buttery taste, and the rich, creamy filling that just feels indulgent. Whether I’m curling up with a book, taking a break from work, or satisfying those random midnight cravings, a croissant always feels like a reward. Britannia has absolutely nailed it with their Treat Croissant range, and I recently picked up all three available flavors—Vanilla Crème, Choco Crème, and Mixed Fruit. Let’s just say, each one has its own charm, but one in particular stole my heart.

Vanilla Crème – A Gentle Hug in Snack Form

Let’s start with the Vanilla Crème flavor. If you’re someone who enjoys subtlety in desserts, this one’s your match. As soon as you open the pack, a light, sweet aroma greets you—subtle yet inviting. The croissant is soft with a hint of chewiness, giving it a satisfying, classic feel. It’s not something you want to rush; each bite is worth savoring. A simple treat that makes you pause and enjoy the moment.

Prashant’s Pick: Inside the Craze Around Britannia Treat Croissants - Britannia Treat Croissants Vanilla Creme - TheMemoryBites

What makes the Vanilla Crème special is its filling. This isn’t your average vanilla – it’s rich, smooth, and has a warm, custard-like depth. It brings back memories of fresh bakery treats straight from the oven. There’s a nostalgic charm, like vanilla cupcakes at childhood birthday parties. But here, it’s elevated with a more refined, grown-up touch.

The crème is filled generously in the center, so each bite rewards you with that gooey vanilla surprise.

Pair it with a cup of tea or coffee, and it becomes the ideal companion for quiet mornings or relaxed evenings. It’s not overly sweet, which I appreciate, and it leaves a lingering creamy taste that’s just…comforting. Think of it as the soft-spoken friend who always shows up when you need them.

Choco Crème – A Decadent Delight (My Favourite!)

Now let’s talk about my absolute favorite: the Choco Crème flavor. If the Vanilla Croissant is a gentle hug, this one is a rich, indulgent bear hug you never want to let go of. Chocolate and croissants already have a timeless chemistry – add a luscious center of chocolate crème to that and you’ve got magic.

Prashant’s Pick: Inside the Craze Around Britannia Treat Croissants - Britannia Treat Croissants Choco Creme - TheMemoryBites

What I love most about this one is how satisfying it is. The filling is rich but not overpowering, creamy but not overly dense. It hits that perfect middle ground where it feels indulgent without being heavy. The chocolate has a nice depth – it’s more than just sweet; there’s a little hint of cocoa bitterness that adds balance and makes you keep coming back for more.

The Choco Crème croissant is the kind of treat you reward yourself with after a long day or celebrate with on a good one. I’ve had it with hot coffee, cold milk, and even just on its own—and it never disappoints. Honestly, this one never lasts long in my snack stash. It’s my go-to comfort food and a reliable fix for my chocolate cravings. If you haven’t tried it yet, you’re seriously missing out.

Mixed Fruit – A Zesty, Fun Twist

Last but certainly not least is the Mixed Fruit flavor. This one surprised me. I wasn’t expecting to love it as much as I did, but from the first bite, it brought something refreshing and different to the table. The aroma of mixed berries and tropical notes hits you right after you tear open the pack—it’s bright, lively, and feels like summer in a snack.

Prashant’s Pick: Inside the Craze Around Britannia Treat Croissants - Britannia Treat Croissants Vanilla Mixed Fruit - TheMemoryBites

The crème inside has a jam-like consistency with flavors that remind you of fruit tarts or even classic fruit toffees. It’s tangy, a little sweet, and makes your tastebuds perk up. There’s a certain playfulness to this flavor—it’s not trying to be subtle or classic. It’s here to shake things up, and it does so in the best way possible.

What I particularly enjoyed was how well the fruity notes complemented the soft, buttery croissant. The contrast between the light pastry and the bold filling kept things interesting bite after bite. I’d recommend this one for anyone who wants something different from the usual chocolate or vanilla options or just needs a bit of a zing in their day.

If you enjoy food trends or love trying new snacks, Britannia Treat Croissants are a must-try. They’re perfect for a quick, tasty bite with your chai. The “Prashant” meme may have started as a joke,
but it brought well-deserved attention to this fun, flavorful treat. A snack that’s as delightful as it is convenient.

Each of the three flavors has its own vibe – Vanilla Crème for the calm and classic days, Choco Crème for rich indulgence, and Mixed Fruit for when you want a burst of fruity fun. They’re all center-filled, so you get that satisfying creaminess in every bite, which is honestly the best part. And the fact that they’re so easily available makes it even better. Whether you’re ordering from an app or grabbing one from a local store, they’re right there waiting to make your snack time better.

Sure, I may not have gotten the Prashant Edition pack, but every time I unwrap one of these croissants, I get a little piece of that joyful trend back. Food can be fun, nostalgic, and heartwarming – all at once. And in the case of Britannia Treat Croissants, it’s also incredibly tasty.

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